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Why this section matters

mogul does the heavy lifting on underwriting and operations, but informed investors always want the “how” behind the numbers. This guide explains exactly how we pick properties, run them, share decisions, and deliver returns.

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Explore the Guide

Property Selection

Our buy-box, vetting funnel, and what’s in a property page.

Governance & Voting

How major decisions are made and how votes are weighted.

mogul vs. REITs

Direct ownership benefits vs. public-market REIT shares.

Operating Strategies

Long-term, medium-term, and short-term rental playbooks.

Appreciation & Tax Benefits

Monthly mark-to-market values, depreciation, and K-1s.

Returns, Exits & Reserves

Payout cadence, sale scenarios, and why we pre-fund reserves.
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